London fields Cycles has closed its doors to the public. In 1995 Joe was living in Ellingfort Road in a row of squatted houses, as much of Hackney was at that time. At the end of the street there was a warehouse and he used it for storing tools and old bike parts. He started out fixing bikes for his friends and neighbours and eventually built a stockpile of second hand bikes that he started to sell.
Realising there was a need for bicycle repairs in Hackney Joe decided to set up a trade account and with £200 made his first order and opened up to the public doing repairs. Shortly after Robin joined and they moved into the first shop at 210 Mare Street. Adam of Perlie Rides joined in the mid to late nineties.
They quickly become integral to the burgeoning cycling culture in Hackney becoming a hub for cyclists in the area. Soon they outgrew the original shop and in 2005 moved over the road to the much larger shop at 281 Mare Street.
In late 2015 following a fire in the front of the store they closed for a complete refurbishment. They reopened in their 20th year with a new look, and a few new faces. Sadly the decision was made last week to cease trading and so the 20th of August was the last day the Legendary store closed for the last time.
We can safely say that without LFC Perlie Rides probably wouldn’t exist. The fact that London fields cycles has closed has been a shock to some. For those people who work in the trade it’s probably less surprising as we all know how hard it is to make ends meet in our industry. With a heavy heart we wish all the staff and management all the best with the future and thank them for their advice, support and service all these years.